Certifications & Expertise
Validating our skills to deliver the best results for your business.
AI-Powered Performance Ads Certification
What this certification means
Google recognizes our ability to leverage cross-channel AI solutions to optimize campaigns and achieve business goals.
Key Competencies (Click to expand)
- Describe the importance of AI throughout Google Ads campaigns.
- Prepare an AI automation strategy that aligns to your business goals.
- Identify the benefits of using cross-channel AI-powered campaigns and tools.
- Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes.
- Use Google Ads reporting and insights to bring transparency to Google’s AI.
Google Ads Search Certification
What this certification means
Demonstrates mastery of building and optimizing Google Search campaigns. We leverage automated solutions like Smart Bidding to boost campaign performance.
Key Competencies (Click to expand)
- Translate a vision for online marketing into a coherent digital marketing strategy.
- Develop a Google Search strategy with wider company marketing plans.
- Generate a plan to increase leads, sales or web traffic using Google Search.
- Ensure your Search marketing plan is aligned with your digital marketing budget.